Production company: Chris Rhys Field
Illustrations by: Chris Rhys Field
Client: Upaya Hills
Upaya Hills is an indie-rock band with electronic elements based in East London. I made this promotional visualiser/lyric video for their upcoming release, “Face in the Crowd”.
The concept was derived from the band’s existing neon/retro styled visual comms – their logo, colours, imagery – which previously had not been put into motion. This stimulus was combined with influence from “retro wave” visualiser styles often accompanying music playlists on popular YouTube channels.
The entire project was conceptualised, developed and executed entirely independently of any production company or label and was the product of direct communication between myself and the band.